Michael Phelps Signs Up As Subway Pitchman
Olympian Adds Country's Largest Fast Feeder to His Portfolio of Endorsements FULL ARTICLE
UA Execs Struggle Over Marketing 'Tom Cruise Eye-Patch Movie'
After Release Delays for 'Valkyrie,' New United Artists Campaign Shifts Focus From War Film to Thriller FULL ARTICLE
A Downturn Is Just the Market's Way of Opening Doors
At Media Mavens 2008: The Smart Folks Are Looking for Opportunities FULL ARTICLE
Detroit Gets More Time to Plead Case for Bailout
Congress May Hold Additional Hearings in Coming Weeks FULL ARTICLE
This Week's Print Issue
Death of Detroit Would Wallop Ad World
A Failed Bailout Would Pain Media, Agencies -- Some More Than Others MORE
MediaWorks
CW Takes Back Sunday Night From Media Rights Capital
'Easy Money,' 'Surviving Suburbia' Didn't Deliver Ratings FULL ARTICLE
Why Brevity and Pretty, Pretty Colors Still Work
Media Reviews for Media People: USA Today FULL ARTICLE
Digital
T-Mobile Gives Yahoo Prized Role
Will Be Default Search Engine in Carrier's New Web Portal FULL ARTICLE
Bazaarvoice Multiplies the Power of Product Reviews
Tests System for Manufacturers to Share Customer Feedback With Retail Websites FULL ARTICLE
DigitalNext
Why the Four C's of Community Require the Commitment of Many
Let Content, Context, Connectivity and Continuity Guide Your Efforts FULL ARTICLE
CMO Strategy
How Reckitt Routed Rivals
Thanks to Contrarian Strategy, It Outperforms L'Oreal, Unilever, P&G FULL ARTICLE
Small Agency Diary
Find the Right Global Dance Partner
Then Learn How to Move Together FULL ARTICLE
GenNext
The Role of Luck in Career Planning
Like It or Not, Random Circumstances Can Play a Part FULL ARTICLE
News
As GM Goes, So Does Stock Market
With No Bailout for Automakers Yet, Shares Tumble Including Ad Market 50 to Lowest Point Since '00 FULL ARTICLE
Emerging Media Increasingly Inform Shoppers' Choices
Study Tracks Effect of Video-Game Ads, Product Placement, Blogs, Text Messages FULL ARTICLE
Anheuser-Busch Names New U.S. Leadership Team
Keith Levy to Lead Marketing; Bob Lachky Will Remain Chief Creative Officer FULL ARTICLE
NIH: Banning Fast Food Ads Will Make Kids Less Fat
Research Also Suggests Benefits From Eliminating Tax Breaks FULL ARTICLE
It's Official: Waxman Ousts Dingell on Committee
Move Reshapes Outlook for Media, Advertising FULL ARTICLE
Agency News
Forbes Studies Linda Kaplan Thaler's 26-Year Relationship With Her Assistant
Says the Agency Chief, 'When She Retires, I Retire' FULL ARTICLE
Dave & Buster's Opens Review for $13M Account
Incumbent Slingshot Declines to Participate FULL ARTICLE
Cliff Freeman CEO Asked to Leave
UPDATE: Jeff McLelland Held Post for Three Years; Clayton F. Ruebensaal Named New Chief FULL ARTICLE
Adages
Wheaton Rants: Wrap the Subways in Advertising
Can Marketers, Media Buyers Save the MTA From Itself? FULL ARTICLE
Madison+Vine: News
Sick of Politicians and Poverty? It's Time to Elf Yourself
OfficeMax Partners With JibJab to Expand Popular Holiday Interactive Videos FULL ARTICLE
Global Idea Network
A Widget and Smart PR Make 'Closed' Rijksmuseum a Popular Attraction
How an Amsterdam Museum Broke Records Even While Under Renovation FULL ARTICLE
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